When I co-founded Pluto TV, we created an entirely new model that offered amazing TV content to viewers for free. Companies are making billions of dollars from ads served on televisions, yet consumers have historically had to pay for both the TV and the content they watch. For too long, consumers have not been an equal part of the advertising value exchange. “Telly is a revolutionary step forward for both consumers and advertisers. “Telly is the biggest innovation in television since color,” said Pozin, in a statement. Ilya Pozin, CEO of Telly, was the founder of Pluto TV, which now has about 80 million viewers. Telly is poised to not only disrupt the industry by delivering the most innovative TV in the market, but to revolutionize the industry’s business model by enabling advertisers to fully subsidize the cost of the TV itself for the consumer, and deliver it completely for free, Lawrence said. But Lawrence said the company intends to scale to millions of TVs shipped in the future. The company announced it has opened the reservation system for the first 500,000 free units that will begin shipping to consumers this summer. Giving away 500,000 units in 2023 Telly’s ambient mode But when you are figuring out something to watch, then the Telly can recommend something through the second screen. When you are watching something on the top screen, the bottom screen goes into a kind of ambient mode so it’s less distracting. Telly is powered by TellyOS, an operating system built for a dual-screen world, bringing experiences that go well beyond streaming into the living room. The two screens are seamlessly integrated by a premium sound bar. The new form factor combines the cinematic picture quality of a 55-inch 4K HDR Theater Television Display with a separate built-in Smart Screen. “This is the most powerful TV ever built,” he said. Now it has developed the first Dual Screen Smart TV available for “free.” And Lawrence said the plan is to deliver a lot of technology to users. Telly has been in the works for the past two years as the team plotted to make the ultimate free television upgrade for the living room. In that sense, it seems like TVs need a new business model. But Lawrence points out that most TV makers don’t make money even when they’re selling their wares. It certainly needs to be well financed to order a lot of TVs upfront and expect that they will be monetized over time. Nobody else has a deal like Telly’s, and so the company will probably have a limit on how many free TVs it can give out. How it works Telly’s second screen can give you relevant ads while you’re watching a football game. If Telly does its job right, that second screen could be the lower part of your TV, where you might see ads that you actually care about. Lawrence said that 80% of adults are looking at a second screen while watching television. The remote has a microphone and that feature can be used for future possible upgrades, like letting you do karaoke on your TV. In this case, Telly packs the TV with a lot of cool features. The first shipments begin this summer for those signing up at The average person keeps a TV for six years, and TVs often make no profits for TV makers. So there must be a robust enough business model to deliver a great TV.” And then whether it’s Roku, Samsung Vizio, LG, they’re going right around and selling you ads on that television and selling your data on that television. “That same double dipping is happening on television, where the TV manufacturer is selling you the TV. The founder created Pluto TV, and now he wants to tackle the TV business,” Lawrence said.
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